CRM – It’s a Journey, NOT Just a Project: Insights 1 & 2

Welcome back! As promised, I will take you through my first two insights including “Evaluate Intelligently” and “Establish Strategic and Tactical Goals BEFORE Discussing Features & Functionality”.

Insight 1: Evaluate Intelligently

My firm is a well-established Salesforce.com partner and I admire the fact that Salesforce allows prospective clients to sign up for a 30-day trial. The trial concept shows that Salesforce.com is confident (as it should be) that it’s product is best-in-class and that after you give it a try you will elect to convert into a paying customer. Continue reading CRM – It’s a Journey, NOT Just a Project: Insights 1 & 2…

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