The consumer was king last week as our shares centered around staying connected to consumers and clients. Whether using Inbound Marketing to attract consumers or Salesforce Service Cloud to stay connected, the importance of listening to consumers needs has become more prevalent than ever for businesses to grow with trends in all industries.
Through interactions with a number of sports franchise prospects and clients over the past few years, it dawned on us that many of these organizations rely largely on ticketing platforms to manage their “fan experience”. More surprising, however, is how many of these organizations have seemingly accepted the notion of being boxed in by the limitations of their legacy ticketing platforms, unable to effectively extend beyond the standard sets of features and functionality which have remained largely unchanged for years. Continue reading Upping the Game: Unlocking Business Benefits…
Hopefully by now, you have gained some valuable insight around starting the CRM journey at your company. I am excited to share our firm’s knowledge and experiences with you, but I realize it may be a lot to digest at one time. I encourage you to leave comments in response to this or other posts in the “CRM – It’s a Journey, NOT Just a Project” series. OK, let’s move on to my fifth insight…
Insight 5: Beware of Self-Implementations, Quick Start Programs, and New Hire Gurus
I’d like to make an analogy. Let’s say you decided to buy a new high-quality suit that you anticipate lasting through a few years of frequent use. You make a trip over to Barneys to spend $1500 on your new threads. It looks great, however, you need to get it tailored. You decide that because you have splurged on a high-quality suite you will save some money by having your local dry cleaner make the adjustments. Your suit comes back a couple weeks later and they have butchered (no pun intended) your expensive buy. Continue reading CRM – It’s a Journey, NOT Just a Project: Insights 5 & 6…
Welcome back! As promised, I will take you through my first two insights including “Evaluate Intelligently” and “Establish Strategic and Tactical Goals BEFORE Discussing Features & Functionality”.
Insight 1: Evaluate Intelligently
My firm is a well-established Salesforce.com partner and I admire the fact that Salesforce allows prospective clients to sign up for a 30-day trial. The trial concept shows that Salesforce.com is confident (as it should be) that it’s product is best-in-class and that after you give it a try you will elect to convert into a paying customer. Continue reading CRM – It’s a Journey, NOT Just a Project: Insights 1 & 2…
Inaugural Post Introduction
A few months ago my colleagues and I huddled in our “Zen” creative room (complete with an Apple Think Different poster of Pablo Picasso) and decided that it was time to finally launch the long-awaited and highly anticipated “V2 Blog”. Prior to that meeting, we had been talking for months (OK, maybe a couple years) about the value of engaging in conversation with prospects, clients, partners and the general business community via a blog. Continue reading CRM – It’s a Journey, NOT Just a Project…
All content ©2013 V2 Strategic Advisors. | Site by 
