Email: A Lonely Medium for Communication

Back in November 2011, Mark Zuckerberg announced: “Email is dead.” While to me, that sounds a little harsh, I certainly agree with the root of his sentiment as it pertains to internal email communication in the workplace. If the goal is for employees to communicate with each other in an efficient manner, email is clearly not the right medium. Consider how email works: After receiving a series of messages you click each one individually to read it. You then determine if it is the most up to date message in the thread. From there, you can either take action on the email or click out of it and forget it. The afterlife of an email is either in the trash or in your inbox for only your eyes to see. Herein lies the problem with email – it is cumbersome and overwhelming. For this reason, our company made the choice to ban all internal emails. About six months ago, we decided we would only use Salesforce.com Chatter for virtual internal communication, and we haven’t looked back. Continue reading Email: A Lonely Medium for Communication…

When Your Personal and Business Social Personas Collide

Social media in the enterprise is here to stay, so how can you express your personal voice while remaining professional?

With Salesforce.com’s launch of Chatter back in 2009 and its more recent “Social Enterprise” re-branding, the concept of a “Social Enterprise” has been steadily gaining momentum. I have no doubt that social media will continue to play an increasingly important and valuable role at the office. Continue reading When Your Personal and Business Social Personas Collide…

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